Research has shown that there's no better way to strike a chord with people, particularly older people, than a good old helping of nostalgia.

For generations, the Flash brand has had a presence in virtually everyone's lives in Britain. It's one of the most iconic household brands across the country. It's as British as fish 'n' chips. Or a day at the seaside.

In this campaign, we targeted the 'baby boomer' market with a campaign celebrating Britain through a series of nostalgic images and objects that are ingrained in the British psyche and in which Flash has always had a direct role to play.

The beauty of this campaign was that it allowed us to shoe-horn in a wide variety of Flash products, from classic floor cleaners to a new generation of innovative Flash cleaning products.

And did it in a way that made our mature target reflect on what makes Britain great and put the Flash brand right at the heart of it.